⏱️ Length
If timeline is a quarter: 60–90 minutes
If timeline is H1/H2 or annual: 90-120 minutes
🔁 Frequency
Quarterly, biannually or annually: aligned with the company’s strategy cycle
Often held 1–2 weeks after leadership completes strategic planning
🧑🤝🧑 Who Attends
Entire company
(Optional: external advisors or partner teams depending on context and sensitivity)
🎯 Purpose
To communicate the company’s strategic direction, goals and focus areas for the coming cycle.
It’s also a moment to build energy, clarity and alignment, turning strategy into shared mission with momentum.
📋 Agenda
- Welcome from CEO or Strategy Lead
- Recap of strategic process (how decisions were shaped)
- Presentation of key strategic pillars and goals
- Cross-functional highlights (what’s changing, why it matters)
- Q&A with leadership
- Closing remarks: call to action and rallying message
- Optional: team breakouts or async follow-up materials
📍Format
Hybrid-first or fully remote
Should be produced with care (lighting, audio, visuals) to feel distinct from a regular all-hands
Recorded and shared internally for those who can’t attend live
📎 Tool Stack
- Slides/Presentation: Google Slides for content
- Engagement: Slido for collecting (anonymous) questions
- Engagement: Kahoot for vibes
- Docs: Notion or internal wiki for strategy breakdowns
- Follow-up: Loom recap, shared deck, recording link
- Scheduling: Slumpbeat
💡 Tips
- Avoid buzzwords and abbreviations: speak in plain human language about what's changing and what matters:
- Use stories and real customer examples to bring strategy to life
- Make space for reactions, not just top-down delivery
- Reinforce your mission and values to emotionally anchor the strategy
- Encourage teams to run follow-up sessions to localize the content
Contributor: Team Slumpbeat